Word To World 1.0
June 2021 – December 2022
Project summary
Word to World is a digital product that provides an educative speech-interactive storytelling app for children between 4-10 years old. It empowers children to tell their own stories and learn new vocabulary in an intuitive and actively creative way.
My role
Research and Strategy, Art Direction, UX / UI Design, Responsive Web Design and Development
About Word to World
Research
Interviewed approximately 10 families across the United States, Germany, and China, and collected a wealth of secondary research on products and markets related to children. There is immense potential in the early childhood education market, with target parents showing willingness to pay for high-quality services.
Game mechanics
The game's mechanics are straightforward, and centered on voice interaction. Players enjoy audio books where they unlock words along the story, collect them, and earn shells and badges. Shells unlock new books, and players can also purchase them for more book options.
MVP
We have streamlined the MVP to concentrate on three key components: voice interaction storybooks, lexicons, and user profiles. The objective of this MVP is to demonstrate the functionality of the app to potential investors and conduct testing with both children and parents to refine features iteratively.
Design
The design style primarily targets children aged 4-10, featuring abundant visual elements complemented by sound effects and motions, ensuring simplicity and ease of use. The model style adopts a 3D low poly aesthetic.
Design principle
🗣
Voice interaction is the foundation
🎯
Simple and clear tasks
👁
Large visual elements
🔊
Sound feedback is very important
🕐
Don't make children wait too long
🏅
Immediate praise and rewards
🔍
Children love to click, inspire exploration
👫
Some features are designed for parents
Outcome
1. Version 1.0 laid the foundation for a fun and educational experience centered around voice interaction, which guided subsequent feature designs.
2. Received two App Store editorial recommendations.
3. Cumulative registrations exceed 50,000, with monthly active users consistently around 5,000. Continuously expanding AI-related creative content in the latest update.
4. Attracted new potential investors, currently in negotiations
Credits
Xinyue Yang, Rapha Gao, Samfer Lan, Leon Zhou, Hasnain, Chan Sheng
Reward
Core77 Design Awards 2023
German Innovation Award '23 winner
